Meat & Livestock Australia has launched its summer lamb campaign weeks later than its usual widely anticipated pre-Australia Day promotion launch, prompting criticism it has “missed the mark” for holiday sales…Read MoreTerry Sim, January 28, 2020
A recent partnership between Meat & Livestock Australia (MLA) and national café chain, The Coffee Club, has resulted in Australian beef taking centre stage in a reinvention of the Australian classic, the steak sandwich…Read MoreJames Nason, April 13, 2018
How will the arrival of e-commerce colossus Amazon affect the way red meat is sold in Australia?..Read MoreJames Nason, December 12, 2017
Sausage Kings National winners in photos
The humble sausage took centre stage in Hobart on Saturday night as independent butchers from across Australia gathered for the national finals of the ever-popular National Sausage Kings competition, convened by the Australian Meat Industry Council. Here are the winners and place-getters in pictures.
It’s not hard to find samples of Wagyu beef in better quality retail outlets today, but what sets Kobe’s Gourmet Butchery apart is that more than 30pc of its entire meat turnover is Wagyu beef.
National supermarket retailer Woolworths has announced a series of strategic business and marketing moves including plans to capitalise on consumers’ growing demand for online shopping…Read MoreJon Condon, November 2, 2011
MLA has launched its latest beef marketing campaign to get BBQs firing through the summer season, featuring several marketing firsts…Read MoreBeef Central, October 24, 2011
Burger wars between the major food service players Hungry Jack’s and McDonald’s took another tactical turn yesterday when Hungry Jack’s launched its latest marketing weapon, a burger containing a Certified Organic beef pattie…Read MoreJon Condon, October 18, 2011